Partner to the world of esports

Prove your sponsorship value with data brands actually trust.

Esports organisations and teams use Shikenso® to measure brand exposure across streams, social, and events and deliver sponsor reports when it still matters.

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See how it works
Team Vitality esports player celebrating mid-match with Hummel and Tezos sponsor logos highlighted and view analytics shown.

All sponsorship analytics
in a single dashboard.

From broadcast AI detection to social media tracking and in-venue signage — Shikenso® pulls every data point into one place. Fully automated and ready to share with sponsors when needed.

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Explore the platform

Every day you don’t track sponsorships, you lose measurable revenue.

Shikenso turns broadcast, social, streaming, print, and audio exposure into sponsor-ready ROI — automatically, accurately, and in minutes.

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Connect your sponsorship ecosystem

  • TV & livestream feeds
  • Social platforms
  • Print & online media
  • Radio & podcasts

AI tracks every brand appearance

  • Logo recognition
  • Audio mentions
  • Social exposure
  • Demographic insights

Turn sponsor visibility into commercial proof

  • Sponsor ROI dashboards
  • Performance benchmarking
  • White-label exports
  • One-click sponsor reports

The cost of not tracking

What is untracked sponsorship costing you?

Every missed day leaves sponsor visibility, impressions, and ROI unattributed.

→ Drag to uncover hidden sponsorship loss

30 days
306090120 days

Lost sponsorship value

€0

Exposure across broadcast, social, and digital that went unattributed.

Missed impressions

0

Unreported brand mentions

0

Wasted reporting hours

0

Missed sponsor upsell opportunities

0
Book a free sponsorship audit

See Shikenso® in action. At your own pace.

Click through our 3-minute interactive demo. No sales call required. Explore how we track sponsorship across your broadcast signage.

Prefer a live demo
Shikenso dashboard that shows elements of video tracking, performance metrics and KPIs for sports clients

Trusted by global
esports leaders.

Proof from esports leaders who use Shikenso® daily to provide value and insights for their sponsorships.

Talk to an expert
“At Vitality, we rely on Shikenso to measure our partnership success. It gives us and our partners deep insights into performance across our entire ecosystem of social and stream touchpoints. The user-friendly dashboard helps us interpret data efficiently, leading to real-time, informed decisions. This allows us to optimize our partnerships in the fast-paced world of esport.“
Vas
Co-CEO, Team Vitality
”Since teaming up with Shikenso in 2023, we've seen the power of deeper data and faster insights. Expanding our collaboration was a natural next step as we gear up for a blockbuster 2025 – spanning four continents and multiple partners, with data at the core of it all.”
Portrait of James Brown
James Brown
Commercial Director, BLAST
”Shikenso's data-driven approach provides transparent in-depth metrics, allowing us to optimise partnership opportunities and enhance audience engagement across platforms.”
Portrait of Adrian Cher
Adrian Cher
Head of Global Sales, MLBB Esports
Portrait of Adrian Cher
”As we continue to innovate and grow globally, it’s essential for us to keep our finger on the pulse of data and analytics in order for us to keep delivering world-class services for our partners and foster data-informed decision-making across the business.”
Portrait of Sabrina Ratih
Sabrina Ratih
COO, G2 Esports
”Shikenso's proficiency insponsorship data analysis enhances our partnership management skills and allows us to offer great value to the brands we collaborate with. With the support from Shikenso, we are well-positioned to establish new standards of excellencein esports sponsorship evaluation.”
Portrait of Silviu Stroie
Silviu Stroie
CEO, PGL
“For Fnatic, accurate data is key to proving partner value and staying ahead. Shikenso gets both the power of data and the esports landscape, helping us deliver top-tier reporting and transparency.“
Portrait of Edward Gregory
Edward Gregory
Marketing Lead, Fnatic
Portrait of Edward Gregory

One platform.
Built for every role in sponsorship.

Whether you're proving value to sponsors or auditing what you receive — Shikenso gives you the data you need.

Rights Holders
Clubs
Brands
Agencies

Prove sponsorship value. Maximize partner retention.

You invest in sponsorships and need to prove their value fast. Shikenso gives you verified media value data to walk into every renewal meeting with confidence, not guesswork.

Measure sponsor visibility across all channels

Benchmark partner performance across packages

Deliver transparent reports sponsors trust

Increase renewal confidence with clear ROI proof

See it for rights holders
TV screen showing football player celebrating with brand metrics and €321K value.

Understand your sponsorship inventory. Unlock new value.

From local partnerships to major sponsors, clubs need to know what assets perform best. Shikenso helps clubs optimize sponsorship packages, identify new opportunities, and grow commercial revenue.

Track sponsor exposure across all owned and earned media

Identify highest-performing placements and assets

Optimize sponsorship inventory for future sales

Use performance data to attract and upsell sponsors

See it for clubs
TV screen showing football player celebrating with brand metrics and €321K value.

Audit what you receive. Negotiate from independent data.

You invest significant budget into sponsorships and need to verify actual delivery — not rely solely on rights holder reports. Shikenso gives brands independent measurement to protect spend and improve future deals.

Independently verify sponsorship delivery with AI-powered tracking

Compare contracted vs delivered value across your portf

Build stronger negotiation leverage with benchmark data

Identify overperforming and underperforming partnerships

See it for brands
TV screen showing football player celebrating with brand metrics and €321K value.

Manage clients smarter. Report faster. Scale efficiently.

Your clients expect transparency, speed, and strategic insight. Shikenso helps agencies centralize sponsorship measurement, automate reporting, and provide premium advisory backed by real performance data.

Track multiple clients and campaigns in one platform

Automate reporting workflows and reduce manual effort

Benchmark sponsorships across industries, teams, and channels

Strengthen client trust with independent, data-backed insights

See it for agencies
TV screen showing football player celebrating with brand metrics and €321K value.

Real data from real sports organisations.

Download the full case study to see exact numbers, methodology, and results from organisations like yours.

How MOONTON Games achieved €115M in branded media value

In one of the most watched esports championships worldwide, proving...

View case study
Large esports stage from Mooonton MLBB event
Collage of GIANTX esports players wearing headsets, celebrating, and focusing during matches.

How GIANTX leveraged sponsor data to integrate 17 new partners

When building a sustainable esports content platform, data cannot be va...

View case study
Esports players from KRU Esports in black-purple VISA jerseys smiling together on brightly lit stage

How KRÜ Esports upped fan engagement by 280%

In the fast-paced world of competitive gaming, sponsorship performance cannot be left to guesswork. It must be track...

View case study

See how we help organisations like yours

Explore real case studies from rights holders, brands, and agencies who use Shikenso® to prove sponsorship value — and negotiate better deals.
View case studies

How the Mobile Legends: Bang Bang M7 World Championship engineered sponsorship performance at record scale (biggest mobile event)

Discover how MOONTON Games achieved €158M in media value at the MLBB M7 World Championship using Shikenso® to drive sponsor ROI and transparency.
Download Case Study

Your data deserves better.
See what real ROI looks like.

Join 100+ esports organisations and brands using Shikenso® to measure, report, and prove sponsorship ROI - fast, acurate, holistic. Book a 30-minute demo and we'll show you what your data could look like.

No commitment required

Response within 24 hours

Used by rights holders, clubs, brands & agencies

“Since teaming up with Shikenso in 2023, we've seen the power of deeper data and faster insights. Expanding our collaboration was a natural next step as we gear up for a blockbuster 2025 – spanning four continents and multiple partners, with data at the core of it all.“
Portrait of James Brown
James Brown
Commercial Director, BLAST

FAQ.

Here’s everything you need to know about working with Shikenso® for your sponsorships.
Talk to an expert
Which esports titles and platforms do you support?

We support all major games and platforms, including LoL, CS2, Valorant, Dota 2, and Fortnite — across Twitch, YouTube, and event streams.

Can you track sponsor visibility in livestreams and VODs?

Yes ,we analyze live content and replays for visibility, engagement, and placement quality.

How do you handle branded content on influencer streams?

We track influencer content across Twitch, YouTube, TikTok, and more, measuring exposure and brand impact.

Can you detect in-game overlays and sponsor mentions during gameplay?

Yes, we recognise logos, banners, and even verbal mentions within live game footage and overlays.

How do you compare exposure across different esports titles?

Our unified methodology enables cross-title benchmarking using normalized media value and visibility metrics.

I have more questions - how can I get answers?

We're here to help. Simply get in touch with our team or book a discovery call. We’ll answer your questions, walk you through the platform, and tailor the conversation to your needs.